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      Welcome to the Continental Brand Portal

      The visual presentation of Continental is characterized by a binding and unmistakable corporate identity. Our Brand Portal contains all information on the design elements of the brand: from websites to business stationery as well as advertising and many other media of the individual group sectors and business areas.

      The Continental Corporate Design

      These pages contain comprehensive information on corporate design and its application in various analog and digital media, as well as a variety of useful downloads and templates.

      Brand Story

      In a dynamic world that is changing in complex ways, there are  always new challenges to face. How do we provide people with safe, clean, and efficient mobility? The foundation for overcoming these challenges is a strong brand.

      Basic Elements

      The basics of corporate design are defined in the basic elements. In addition to the striking logo, other visual elements such as colors, font and “quality seal” help to make the overall image of the Continental brand unmistakable.

      Quick Guide


      As a registered trademark, the logo always consists of a word mark and horse symbol.


      Continental uses different fonts for different applications such as advertising purposes or Office applications.

      Color system

      The four Continental basic colors are crucial for the appearance of the brand. Various accent colors round out the appearance.


      Continental icons are icons developed especially for Continental. These icons were developed from the corporate font, Continental Stag Sans, and blend harmoniously with the typeface.

      Design principle

      Continental uses a clear, distinctive and recognizable layout principle.

      Corporate Website Style Guide

      The Corporate Website Style Guide contains guidelines and recommendations for developing and designing internet web pages.