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      Unmistakable - Our Brand makes a mark

      Awarded with a Red Dot Design Award 2019: Continental hero Elvis explains internally to employees the key terms and how branding and corporate design are used.


      The logo – that is the trademark – contributes significantly to the recognition factor and singularity of our brand. It needs to have a modern, timeless, and versatile design that can be implemented in all kinds of media around the world. 

      In our logo, tradition meets modernity. Its characteristics have remained distinctive for many years. The readability and the height of the lettering and the wordmark are suitable for implementation in a broad range of media and are also optimized for use in small applications, particularly digital ones. 

      The icon is confident, agile, and easy to recognize behind the lettering. 

      As a general rule, our logo always comprises both the wordmark and the icon.