Color system

The four Continental basic colors are crucial for the appearance of the corporate brand. Continental yellow stands for the brand’s dynamic and active qualities. Continental black stands for power, dominance and strength. White conveys a sense of expertise and modernity. Continental silver stands for the success and stability of the brand’s entrepreneurial aspects.


Primary colors

Continental yellow

HEX #ffa500
RGB 255/165/0
CMYK 0/40/100/0
PANTONE 137 C
RAL 1028

Continental black

HEX #000000
RGB 0/0/0
CMYK 0/0/0/100
PANTONE Schwarz C
RAL 9005

Continental silver

HEX –
RGB –
CMYK 20/15/15/35
PANTONE 8400 C
RAL 9022

Continental white

HEX #ffffff
RGB 255/255/255
CMYK 0/0/0/0
PANTONE –
RAL 9003


Secondary colors

Continental gray 1

HEX #737373
RGB 115/115/115
CMYK 0/0/0/65
PANTONE Cool Gray 9 C, 100 %
RAL 7005

Continental gray 2

HEX #969696
RGB 150/150/150
CMYK 0/0/0/45
PANTONE Cool Gray 9 C, 70 %
RAL 7037

Continental gray 3

HEX #cdcdcd
RGB 205/205/205
CMYK 0/0/0/25
PANTONE Cool Gray 9 C, 40 %
RAL 7042

Continental gray 4

HEX #f0f0f0
RGB 240/240/240
CMYK 0/0/0/10
PANTONE Cool Gray 9 C, 10 %
RAL 7035


Accent colors

Continental light blue

HEX #00a5dc
RGB 0/165/220
CMYK 80/5/0/0
PANTONE 299 C
RAL –

Continental dark blue

HEX #004eaf
RGB 0/78/175
CMYK 100/60/0/5
PANTONE 293 C
RAL –

Continental light green

HEX #2db928
RGB 45/185/40
CMYK 70/0/100/0
PANTONE 361 C
RAL –

Continental dark green

HEX #057855
RGB 5/120/85
CMYK 100/5/70/20
PANTONE 335 C
RAL –

Continental light red

HEX #ff2d37
RGB 255/45/55
CMYK 0/90/80/0
PANTONE 032 C
RAL –


Accent colors online

Pastel yellow

HEX #f4cf9b
RGB 244/207/155
HSL 35deg/80%/78%

Pastel red

HEX #ffe0e1
RGB 255/224/225
HSL 358deg/100%/94%

Pastel dark green

HEX #daebe6
RGB 218/235/230
HSL 162deg/30%/89%

Pastel dark blue

HEX #e5edf7
RGB 229/237/247
HSL 213deg/53%/93%


Summary of the color system

Here you can find as a download a PDF with the summary of the complete color system.


Color distribution

The color identity of Continental is indicated by the use of the four primary colors: Continental yellow, black, white and silver. These are complemented by the below shown secondary and accent colors.