Typography

Continental uses a variety of fonts. The Continental Stag Sans company font is used in image-building and advertising productions/media. This font is intended to communicate the strength, competence and modernity of the brand while at the same time drawing attention to the header lines, without diverting it from the content. Other fonts used are Arial in MS Office applications and Nimbus Global as an internationally recommended alternative font.


Continental Stag Sans

The Continental Stag Sans corporate font is used in all media. For online applications, use the Continental Stag Sans web font.


Available styles

Stag Sans Light
Stag Sans Light Italic
Stag Sans Book
Stag Sans Book Italic
Stag Sans Medium
Stag Sans Medium Italic

Arial – alternative font for Office applications

Arial is the standard font for Office applications. It is included as a standard font in all Microsoft Office versions from 3.1 (for Microsoft and Apple).


Nimbus Sans Global – alternative font for different writing systems

For text that uses characters that are unavailable in our corporate font, we use the Nimbus Global font. This allows us, for example, to reproduce Chinese, Japanese or Korean texts in their entirety. Additional spacing is required when using the Nimbus Chinese character set. Note: Follow the exact specifications for using typography for each media.


Available styles

Europe – Latin Extended, Greek, Vietnamese
Name of package Font styles
Nimbus Sans L PlusNormal letter-spacing: Ultra Light, Light, Light Italic, Regular, Regular Italic, Bold, Bold Italic, Black, Black Italic
Condensed letter-spacing: Light, Light Italic, Regular, Regular Italic, Bold, Bold Italic, Black, Black Italic
Extended letter-spacing: Light, Regular, Bold
Mainland China – simplified Chinese
Name of package Font styles
Nimbus Sans Simplified ChineseLight, Regular, Bold
Japan
Name of package Font styles
Nimbus Sans JapaneseRegular
Korea
Name of package Font styles
Nimbus Sans KoreanLight, Regular, Medium, Bold
Thailand
Name of package Font styles
Nimbus Sans ThaiLight, Light Italic, Regular, Italic, Medium, Bold, Bold Italic
Latin Extended, Vietnamese
Name of package Font styles
Nimbus Sans VNNormal letter-spacing: Ultra Light, Light, Light Italic, Regular, Regular Italic, Bold, Bold Italic, Black, Black Italic
Condensed letter-spacing: Light, Light Italic, Regular, Regular Italic, Bold, Bold Italic, Black, Black Italic
Extended letter-spacing: Light, Regular, Bold, Black
Middle East, Latin Extended, Cyrillic, Greek, Arabic, Hebrew
Name of package Font styles
Nimbus Sans ME Volume 1Regular, Italic, Bold, Bold Italic
Middle East, Latin Extended, Cyrillic, Greek, Arabic, Hebrew
Name of package Font styles
Nimbus Sans ME Volume 2Light, Light Italic, Demi, Demi Italic
Middle East, Latin Extended, Cyrillic, Greek, Arabic, Hebrew
Name of package Font styles
Nimbus Sans ME Volume 3Black, Black Italic
Middle East, Latin Extended, Cyrillic, Greek, Arabic, Hebrew
Name of package Font styles
Nimbus Sans ME Volume
(Volume 1, 2 and 3)
Light, Light Italic, Regular, Regular Italic, Demi, Demi Italic, Bold, Bold Italic, Black, Black Italic

Dos & Don’ts

You don’t actually need many rules to create an easily readable document with our fonts. But here too there are exceptions – the font should not be changed retrospectively. A playful style does not suit our brand.

Character spacing must not be too large.

Character spacing must not be too narrow.

Never expand the font.

Do not compress the font.

Do not slant the typography.

Do not use any other fonts.

Do not distort the typography.