Typography
Continental uses a variety of fonts. The Continental Stag Sans company font is used in image-building and advertising productions/media. This font is intended to communicate the strength, competence and modernity of the brand while at the same time drawing attention to the header lines, without diverting it from the content. Other fonts used are Arial in MS Office applications and Nimbus Global as an internationally recommended alternative font.
Continental Stag Sans
The Continental Stag Sans corporate font is used in all media. For online applications, use the Continental Stag Sans web font.
Available styles
Arial – alternative font for Office applications
Arial is the standard font for Office applications. It is included as a standard font in all Microsoft Office versions from 3.1 (for Microsoft and Apple).
Nimbus Sans Global – alternative font for different writing systems
For text that uses characters that are unavailable in our corporate font, we use the Nimbus Global font. This allows us, for example, to reproduce Chinese, Japanese or Korean texts in their entirety. Additional spacing is required when using the Nimbus Chinese character set. Note: Follow the exact specifications for using typography for each media.
Available styles
| Name of package | Font styles |
| Nimbus Sans L Plus | Normal letter-spacing: Ultra Light, Light, Light Italic, Regular, Regular Italic, Bold, Bold Italic, Black, Black Italic Condensed letter-spacing: Light, Light Italic, Regular, Regular Italic, Bold, Bold Italic, Black, Black Italic Extended letter-spacing: Light, Regular, Bold |
| Name of package | Font styles |
| Nimbus Sans Simplified Chinese | Light, Regular, Bold |
| Name of package | Font styles |
| Nimbus Sans Japanese | Regular |
| Name of package | Font styles |
| Nimbus Sans Korean | Light, Regular, Medium, Bold |
| Name of package | Font styles |
| Nimbus Sans Thai | Light, Light Italic, Regular, Italic, Medium, Bold, Bold Italic |
| Name of package | Font styles |
| Nimbus Sans VN | Normal letter-spacing: Ultra Light, Light, Light Italic, Regular, Regular Italic, Bold, Bold Italic, Black, Black Italic Condensed letter-spacing: Light, Light Italic, Regular, Regular Italic, Bold, Bold Italic, Black, Black Italic Extended letter-spacing: Light, Regular, Bold, Black |
| Name of package | Font styles |
| Nimbus Sans ME Volume 1 | Regular, Italic, Bold, Bold Italic |
| Name of package | Font styles |
| Nimbus Sans ME Volume 2 | Light, Light Italic, Demi, Demi Italic |
| Name of package | Font styles |
| Nimbus Sans ME Volume 3 | Black, Black Italic |
| Name of package | Font styles |
| Nimbus Sans ME Volume (Volume 1, 2 and 3) | Light, Light Italic, Regular, Regular Italic, Demi, Demi Italic, Bold, Bold Italic, Black, Black Italic |
Dos & Don’ts
You don’t actually need many rules to create an easily readable document with our fonts. But here too there are exceptions – the font should not be changed retrospectively. A playful style does not suit our brand.
Character spacing must not be too large.
Character spacing must not be too narrow.
Never expand the font.
Do not compress the font.
Do not slant the typography.
Do not use any other fonts.
Do not distort the typography.