Our Brand and us

^{To mark Continental’s birthday, we’re releasing the new image film “Mobility. Our Heartbeat for 150 Years.” It bridges the gap between the past, present and future.}

Our brand has its own personality with distinctive characteristics. They influence how the brand is perceived from both the outside and the inside and reinforce our behavior. Our thinking is trendsetting and innovative. Our conduct dynamic and flexible. And we have a passion for what we do.