Colors

The consistent use of color strengthens our brand and builds trust and recognition. For the design of complex information architectures, a more sophisticated color palette is essential. Continental's corporate platform has been expanded to include gradients.

Find all values for our color palette in the Brand Hub.

Go to Brand Hub

Continental Yellow

Color of highest attention
Used for the quality seal, call-to-action elements and high priority links on white background

Continental Black

Mainly used for text

Continental White

Used for the background
May be used as for typography if elements need to be inverted for legibility

Interactive colors are used for interactive states of elements
Secondary colors are used for less important information and backgrounds
Accent colors are used only minimally and are intended to generate a high level of attention.
The colors for Interactive Graphics are used for graphics that require a wide color palette.