Images
Images convey emotional intensity and tangible experiences as well as deep and complex information. Highest quality images bring an intense element of presence and closeness to the corporate platform’s viewing experience. They literally form the image of Continental.
Sizes and ratios
Basically, there are three ratios for images: 16:10, 16:9 and 1:1. The exceptions are: Stage images which have a limited height in order to save vertical screen real estate and background images of general contact modules.
| Image | Size desktop / tablet landscape Max-width 1024px | Size tablet portrait Max-width 959px | Size mobile phone Max-width 639px |
|---|---|---|---|
| Stage wide All pages | 984x342 ratio: 164:57 | 929x430 ratio: 41:19 | 629x393 ratio: 16:10 |
| Stage 16:9 Content pages | 984x554 | 929x522 | 629x353 |
| Video / Landscape 16:9 Content pages | 457x257 | 527x296 | 569x320 |
| Small teaser 16:9 All pages | 272x153 | 413x232 | 609x342 |
| Big teaser 16:10 Homepage, hub pages | 572x357 | 413x232 | 609x342 |
| Portrait 1:1 Content pages | 165x165 | 143x143 | 569x569 |
| Gallery teaser 1:1 Several pages | 272x272 | 270x270 | 609x342 |
| Contact person Several pages | 232x130 (landscape_ratio16x9) | 230x230 (portrait_ratio 1x1) | 569x569 (portrait_ratio 1x1) |
| Contact person main (Content Area) Several pages | 457x257 (landscape_ratio16x9) | 230x230 (portrait_ratio 1x1) | 569x569 (portrait_ratio 1x1) |
| Search result image 16:9 Search result pages | 122x69 | 122x69 | Not displayed on this view port. |
| Large 1x1 image Richmedia | 347x347 | >347x347 | 569x569 |
| lightbox | 855x0 | 855x0 | 579x0 |
| Keyfacts square tiles | 276x276 | 393x393 | 609x609 |
Please note: All dimensions are given in pixels.
Logo & text overlay
On Mainstage-Pictures, parts of the picture will be overlayed by either the Continental Quality Seal or the Teaser title, teaser text and Call-To-Action Button the editor defines.
If possible, the top left und especially bottom left quarter in general should not contain important picture details and if possible cropped less during post-production.
