Our Brand In a dynamic world that is changing in complex ways, there are always new challenges to face. How do we provide people with safe, clean, and efficient mobility? How can we avoid accidents and lower emissions? How do we address the increasing digitalization and connectivity of our world? How do we make mobility accessible to everyone? And how do we inspire our employees and potential employees? The foundation for overcoming these challenges is a strong brand. After all, our...
Our Brand and us To mark Continental’s birthday, we’re releasing the new image film “Mobility. Our Heartbeat for 150 Years.” It bridges the gap between the past, present and future. Our brand has its own personality with distinctive characteristics. They influence how the brand is perceived from both the outside and the inside and reinforce our behavior. Our thinking is trendsetting and innovative. Our conduct dynamic and flexible. And we have a passion for what we do.
Living Our Brand Field of action Continental believes in the future of individual motion as a fundamental human need. We shape the future of this individual freedom of motion worldwide by contributing to its viability, thereby improving the quality of people’s lives. What we do – and how we do it We are proactive and reliable. We provide customers and business partners with the widest variety of intelligent, innovative, and efficient technologies for automotive and industrial...
The Future in Motion Our tagline describes our position in one concise sentence and brings you directly to the point. We are globally shaping the future of this individual freedom by helping to make it a reality, thus improving people’s quality of life. Our tagline puts our vision, our drive, our values, our behavior, and our standards in one concentrated and emotional expression. This is crucial, because people move when they are moved. So it seems natural that our guiding theme can...
Grid & Columns The grid is the basis for a page’s layout, helping to align content blocks in a structured way. Content blocks do not have to cover the entire width of the grid, but can cover only a few columns. Variants for each content block are defined individually. The number of columns changes with the screen size, and the Continental design is optimized for three breakpoints. Mobile Screen sizes between 0px and 766px are defined as mobile. The designs are optimized for the screen...
Responsiveness The design is optimized for three screen sizes: 1440px (Desktop), 768px (Tablet) and 375px (Mobile). Content adapts automatically, so editors only have to manage content once. Break Points for the Technical Implementation For the technical implementation, the following break points are defined: Break Point 1: Mobile design (0px - 766px) Break Point 2: Tablet design (767px - 1022px) Break Point 3: Tablet design (1023px - 1278px) Break Point 4: Desktop design (1279px -...
Content The most important part of the Continental website is its content. It should spark interest, be easy to understand, and be appealing. In this style guide, you have access to all the general rules and specifications for creating and displaying content for the corporate website. Category Overview Media Icons/20x20/Arrow right Go to page Stage Icons/20x20/Arrow right Go to page Teaser Icons/20x20/Arrow right Go to page Text Icons/20x20/Arrow right Go to page Contact...
