Icons & Symbols Universal icons and symbols are the visual expression of usability and utility. When designed to be intuitive, icons and symbols make a website much easier to use. While each icon should be visually distinctive, they must collectively embody a common — and brand-appropriate — style in both concept and execution. For Continental's corporate platform, the icon style is contemporary, friendly, and flat. Icons are designed to be flat rather than linear, in an isometric...
Typography Continental Stage Sans Continental Stag Sans is the corporate typeface. It conveys the strength, competence and modernity of the brand and at the same time draws attention to headlines without distracting from content. Continental Stag Sans is an easy-on-the-eye sans serif typeface with open counter-forms for maximum legibility. Further information can be found in the Basic Elements. Icons/20x20/Arrow right Purchase standard font Font Styles For Continental Group websites,...
Teaser Teasers are used to guide the user through the website. Related content can be presented and enables the user to browse the site. It is a great possibility to present and highlight content. Category Overview Content Blocks Icons/20x20/Arrow right Go to Page
Colors The consistent use of color strengthens our brand and builds trust and recognition. For the design of complex information architectures, a more sophisticated color palette is essential. Continental's corporate platform has been expanded to include gradients. Find all values for our color palette in the Brand Hub. Icons/20x20/Arrow right Go to Brand Hub Our primary colors are Continental Yellow, Continental Black and Continental White. Continental Yellow Color of highest...
Stages Stages are used at the top of a website and inform the user about the topic of the page. Each page has exactly one stage. Category Overview Content Blocks Icons/20x20/Arrow right Go to Page
Registration Form Please note that access to our brand portal is restricted to authorized partners only. Each account must be authorized by one of our employees. Therefore, it is mandatory to provide the email address of your Continental representative. Additional Information: The verification and activation of the account may take a couple of days. Ensure that all provided information is accurate and complete to avoid delays. If you have any questions or issues, please contact our...
