Unmistakable - Our Brand makes a mark Awarded with a Red Dot Design Award 2019: Continental hero Elvis explains internally to employees the key terms and how branding and corporate design are used. The logo – that is the trademark – contributes significantly to the recognition factor and singularity of our brand. It needs to have a modern, timeless, and versatile design that can be implemented in all kinds of media around the world. In our logo, tradition meets modernity. Its...
Frame The white frame is a further essential part of Continental’s general visual language. It is used in online media as well. The width of the frame diminishes with the screen estate. Interface Desktop There is a frame of 20 pixels on all four sides, only the PR_001_Quality_Seal is placed flush with the top of the view port. Interface Tablet There is a frame of 94 pixels horizontal and 20 pixels vertical, only the PR_001_Quality_Seal is placed flush with the top of the view port....
Adaptive design Via device detection, the system identifies the capabilities of the device used for accessing the website so that the appropriate elements of the site can be returned to the user. Layout versions are optimized for the following display sizes: Mobile Tablet Desktop The content is centered on all devices with a white margin around the entire page. On viewports wider than 1920px the (then empty) background is white.
Accordion An Accordion is a module for displaying information in a collapsible section. The accordion header will always be visible, while the accordions copy text can be toggled to be visible or hidden. Accordions can be created by using the document typ Text fragment. Accordion Section
Logo and quality seal The main element of the Continental layout principle is a yellow “tile” that is used on all communication platforms. The tile serves as the “quality seal” and underscores the credibility and outstanding quality of the brand and its products. By always placing the logo on the quality seal, we ensure that the brand is perceived as characteristic, unique, eye-catching and surprising, thus further strengthening the brand image. Logo The Continental logo is a unit...
Background images Background images can be set on every container element and have the visibility options of 30 or 100% opacity. The following background colors can be used for section container: Continental Yellow RGB: 255 / 165 / 0 HEX: #ffa500 HSL: 39deg / 100% / 50% Continental Gray - 2 RGB: 205 / 205 / 205 HEX: #cdcdcd HSL: 0deg / 0% / 80% Continental Gray - 3 RGB: 240 / 240 / 240 HEX: #f0f0f0 HSL: 0deg / 0% / 94%
Text Text blocks can be displayed with a white, yellow, dark- and light gray background. The width of the block changes within the layout grid(s). Headlines Meta-Headline Special headline and copy text Sub-Headline Lists Paragraphs Paragraphs
Sidebar Content pages can have a sidebar navigation in the marginal column. The sidebar navigation is used to navigate between sibling pages. News documents (press releases) have a “Latest News” List instead. Menu
